How To Get More Money With Your Year End Appeal Emails

The ultimate guide to getting more and bigger donations. Learn how to use A/B testing to optimize your pages.

As your organization emerges from the pandemic and prepares for the year-end giving season, you need to be making website updates.

A great website landing page can lead to massive donations, while a mediocre one can fail badly. The best way to determine which page works better is to use A/B testing: alternate the page displayed, calculate the proceeds from each, and opt for the better one. You can use a similar strategy for emails and other online content.

While putting together an A/B testing campaign for your organization, you need to consider what content to vary, which technology to choose, and how to measure the results.

• Why is A/B testing important?
• Why should you create a landing page for your nonprofit?
• What landing page platform is right for you?
• What content should your landing page include?
• What attributes should you test?
• How can A/B testing be used for WordPress blog posts?
• How can A/B testing be used for electronic newsletters?