How To Get More Money With Your Year End Appeal Emails
Industry: NonProfit
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How To Get More Money With Your Year End Appeal Emails
Expert Presenter:
The Ultimate Guide to Getting More and Bigger Donations: Learn How to Use A/B Testing to Optimize Your Pages.
As your organization emerges from the pandemic and prepares for the year-end giving season, you need to be making website updates.
A great website landing page can lead to massive donations, while a mediocre one can fail badly. The best way to determine which page works better is to use A/B testing: alternate the page displayed, calculate the proceeds from each, and opt for the better one. You can use a similar strategy for emails and other online content.
While putting together an A/B testing campaign for your organization, you need to consider what content to vary, which technology to choose, and how to measure the results.
Nonprofit coach and bestselling author Mazarine Treyz will explain her personal journey to discover and optimize A/B testing. You will learn how she generated over $20,000 with A/B testing in two months and how to apply similar strategies to your organization.
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