How To Get More Money With Your Year End Appeal Emails
Mazarine Treyz
The Ultimate Guide to Getting More and Bigger Donations: Learn How to Use A/B Testing to Optimize Your Pages.
As your organization emerges from the pandemic and prepares for the year-end giving season, you need to be making website updates.
A great website landing page can lead to massive donations, while a mediocre one can fail badly. The best way to determine which page works better is to use A/B testing: alternate the page displayed, calculate the proceeds from each, and opt for the better one. You can use a similar strategy for emails and other online content.
While putting together an A/B testing campaign for your organization, you need to consider what content to vary, which technology to choose, and how to measure the results.
Nonprofit coach and bestselling author Mazarine Treyz will explain her personal journey to discover and optimize A/B testing. You will learn how she generated over $20,000 with A/B testing in two months and how to apply similar strategies to your organization.
Course Outline
Meet the Expert
Mazarine Treyz
Who Should Attend?
Training Includes
The How To Get More Money With Your Year End Appeal Emails course includes the following:
Two Year Course Access
Access your course through your customer dashboard
- Course access for 2 full years
- All live sessions include access to the on-demand recording post live session
Class Experience
Live sessions are small and focused to support questions and discussion. Self-paced on-demand courses allow you to move through the material on your own schedule.
Resources
Downloadable course materials to support learning
Attendance Certificate
All sessions include an Attendance Certificate
