Tips And Tools To Win Major Gifts

Susan Kahan Susan Kahan

Nonprofit and fundraising expert Susan Kahan will help you organize a major gifts strategy. Whether you’re starting with just a few donors or have a full program already in place, you will learn techniques to increase your revenue this summer and for years to come.

What You'll Learn

  • What are major gifts? Why do you need to prioritize getting them?
  • How can you identify and qualify potential major gift donors?
  • How should you cultivate qualified donors?
  • What is the most effective way to make the ask?
  • How can you steward major donors throughout the year?
  • What can you do to make it easy for donors to give?
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INFORMATION
Training Overview

Stop focusing on one potential big donor. Learn how to win more major gifts this summer.

As you move into the summer fundraising season and many nonprofits close their fiscal years, now is an ideal time to win major gifts. Tax refunds are waiting to be spent, and prospective donors are motivated by new hope.

Your board members or colleagues may occasionally say, “Oh, that person has immense capacity. We should get them to support us. Then our fundraising will be easy!” But – has that person ever indicated they care about your cause?

Instead of focusing on one potential big donor, create a plan and look at all your current donors to identify who might be willing to support your organization with a major gift. From there, qualify, cultivate, and ask.

  • What are major gifts? Why do you need to prioritize getting them?
  • How can you identify and qualify potential major gift donors?
  • How should you cultivate qualified donors?
  • What is the most effective way to make the ask?
  • How can you steward major donors throughout the year?
  • What can you do to make it easy for donors to give?
Recommended Audience
Who Should Attend?
  • Nonprofit chief executives
  • Executive directors
  • Board members
  • Development staff
  • Consultants
  • Fundraising staff
  • Major gift program chairs
  • Planned giving directors
  • Marketing managers
  • Donor outreach staff
  • Communications managers
What's included
Training includes
  • Certificate of attendance
  • All resources and training materials
Susan Kahan
About

Expert Presenter

Susan Kahan
  • Founder of Sapphire Fundraising Specialists
  • Works with major gifts, mid-level donors, planned giving, and capital campaigns
  • Creates and executes fundraising strategies and events
  • Previously held fundraising and management roles at the Chicago Council on Global Affairs and the American Israel Public Affairs Committee (AIPAC)
  • Graduated from the George Washington University in Washington, DC with a major in Communication and a double minor in Political Science and Business Administration
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