How To Use Metrics And Emotions To Craft Compelling Cases

The secret to receiving donations during the pandemic. Use emotion and data to inspire action.

The pandemic is rearing its ugly head with the Delta variant, and nonprofits are looking for major donors to help their clients more than ever. Now is the time to learn how to craft better stories to get donations. Nonprofits need to share stories of their impact, but sometimes this work is easier said than done. Often managers must spend their time communicating more internally than externally.

This workshop will help you understand the power of stories, provide insights on how to capture them, and share your organization’s accomplishments with the right audiences, including clients and donors.

Utilizing storytelling methods, this workshop will deconstruct effective stories, showcase the elements of successful stories, and provide participants with templates and strategies to produce their own stories that incorporate emotional and analytical elements.

• Identify different storytelling methods and how to capture them
• Craft messages for targeted audiences
• Utilize storytelling formulas to create calls to action comprised of emotion and data
• Understand how using the latest marketing research can increase the effectiveness of your messaging