How To Build A Strong Annual Giving Program

Linda Lysakowski Linda Lysakowski

Fundraising genius Linda Lysakowski will reveal her secrets to ensure donors give to your organization every year. You will learn how to increase the size and frequency of their donations.

What You'll Learn

  • Why should you approach donors more than once a year?
  • When should you solicit donations through your website, email, and events?
  • Are giving days worth the effort?
  • How can you get more matching gifts?
  • What are the best methods for asking donors to upgrade their gifts?
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INFORMATION
Training Overview

The truth about annual giving programs. Learn how to increase gift repetition.

Summer is the perfect time to overhaul your annual giving program, as many nonprofits begin a new fiscal year and others hit the halfway mark to achieve lofty 2022 goals.

Annual giving should be much more than your once-a-year letter to prospective donors, an event, or a special giving day. It is the foundation of all your development efforts! You need donors to make their yearly gifts a habit they love and cannot wait to fulfill.

Throughout the year, you must approach supporters to build loyalty and convert them to major donors. You can use specific methods to move them up the donor pyramid and drive recurring annual support without fail.

  • Why should you approach donors more than once a year?
  • When should you solicit donations through your website, email, and events?
  • Are giving days worth the effort?
  • How can you get more matching gifts?
  • What are the best methods for asking donors to upgrade their gifts?
Recommended Audience
Who Should Attend?
  • Development directors
  • Nonprofit management
  • Executive directors
  • Chief executives
  • Financial staff
  • Board members
  • Senior management
  • Development directors and managers
  • Fundraising professionals
  • Donor relations managers
  • Marketing managers
  • Major gift directors
  • Planned giving directors
  • Grant writers
  • Program directors
  • Event coordinators
What's included
Training includes
  • Certificate of Attendance
  • All resources and training materials
Linda Lysakowski
About

Expert Presenter

Linda Lysakowski
  • One of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive (ACFRE) designation
  • Over 25 years of experience as a philanthropic consultant
  • Graduate of the Faculty Training Academy of the Association of Fundraising Professionals (AFP)
  • Master teacher
  • Author of more than one dozen books
  • Graduate of Alvernia University in Reading, Pennsylvania
More Info