Ellen Bristol
Ellen Bristol founded Bristol Strategy Group in 1995. She describes herself as a “performance management geek and a nut for metrics.” Ellen is a thought leader in managing the performance of the revenue-generating team in nonprofits, B-Corps and other fields serving the social sector. She is the developer of the methodology Fundraising the SMART Way and designer of the long-term research project The Leaky Bucket Assessment for Effective Fundraising.
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Professional achievements:
Founded Bristol Strategy Group in 1995
Thought leader in managing the performance of the revenue-generating teams in nonprofits, B-Corps, and social enterprises
Developer of the Fundraising the SMART Way™ methodology
Designer of the long-term research project The Leaky Bucket Assessment for Effective Fundraising
20-year career as a major-account sales representative for Fortune 50 companies
Repurposed the most meaningful and proven disciplines of strategic sales management to the nonprofit sector
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